Domus 3 Culturas // Craft Beer

-> Domus 3 Culturas, craft beer, 2018

Branding project of a student nature of a craft beer based in the city of Toledo. It is well known that this city is recognized for being the city of the three cultures, Arab, Jewish and Christian. By means of typography and illustrations, the aim is to create a world that shows the multiculturalism of Toledo.

The packaging includes an explanatory label of architectural elements of the city that contain elements of each culture. All this is included in a wooden box with elements engraved with pyrography.

The golden color of the serigraphy refers to another handicraft with a centennial character, called Damasquino, in which pieces covered with small gold elements with geometric patterns are created.