Freetown Cold Coffee – Fabio Spagnoli

-> Freetown,
cold coffee
2019

Packaging and branding project that consisted of making a product based on an influential person from the last decade. With this premise the British artist Dev Hynes, singer, writer and music producer was chosen. This project tries to show the cultural and racial difference in a different way. A brand called Freetown was created, the singer has a song that is called the same and it seemed appropriate for the brand to use this name, as a product I chose cold coffee in a glass bottle since it seemed to me an element that is aimed at the target who usually go your music. Freetown Cold coffee has three tastes or types, one of them is 100% cold coffee called Too black, Not black enough coffee with milk and finally an orange blood-scented coffee, specially created in honor of its musical group and fresh and carefree character.

The label of this branding is made up of waves, alluding to musical waves, which contain the names of the product and which have representative colors of the drink.

Freetown colf coffee is a product that tries to show racial difference and unite it through one element, coffee.