Just Fire // Hot Sauce – Fabio Spagnoli

-> Justfire, hot sauces branding
2019

Just fire is a personal packaging and branding project. The concept of identity is based on a product that could be used to raise funds, in this case in particular a non-governmental association such as that of a group of volunteer firefighters. From this concept, a product set of extra hot sauces is created.

Three sauces that can be used to season meat or any other type of food giving it an extra fire. Create 3 types of sauces, one red consisting of black habanero, the spiciest of all, a second mustard yellow, containing sweet jalapeño, with medium strength and finally a green sauce that is made with serrano chile. All sauces have a fire or put under the name that indicates how hot each one is.

The three sauces come in a wooden box which is embossed with the logo created for the brand. This logo attempts to recreate the style of a fire department shield as well as the hatched lines that surround the entire bottle attempt to recall the elements of the fire trucks, flat colors and white.