Political Hues – Fabio Spagnoli

-> Politcal Hues,
YOUNG ONES STUDENT AWARDS
2020

The New York Times is the industry leader in the print media in the United States. In recent years, mistrust in the media has increased. NYT has been criticized for not being politically neutral and giving false news.

We target a diverse audience but with common values, in order to show that NYT: always tells the truth to its readers and seeks meaningful engagement with them; he has no political vision, he is totally neutral.

In this proposal, we wanted to deal with a very controversial topic: political overtones. To demonstrate that NYT is not positioned Politically, we have decided to remove cyan and magenta from the CMYK model in order to suppress those political overtones: blue (Democrats) and red (Republicans) from the newspaper. With only the yellow and black shades remaining, we get the first honest version of the yellow press.

You can see the full project here.

Creative Team:
Ángel García, Silvia García, Carla Goldstein, José Antonio González, Rocio Lerdo de Tejada, Ana Muñoz, Lucía Peralta, Fabio Spagnoli, Mikel Ortega(Instructor).