Nowadays, trust in mass media is alarmingly low. Furthermore, people get offended when told something they do not like, especially when that something is true.
In order to favor people’s critical thinking, we have decided to launch Truth Hurts, a campaign where The New York Times will reply to unfounded hate messages from social media with truth and publish their apologies everywhere.
During this week, The New York Times' website will be modified by using a filter that will warn readers about truthful content. This means they will have to give their consent in order to read certain articles. This filter will also be included in the newspaper's Instagram feed.
By showing the truth, we got our readers to engage with journalism in a meaningful way. The New York Times’ mission is to cover everything without fear or favor, in order to make society stronger. Even if, sometimes, Truth Hurts.
You can see the full project here.
Creative Team:
Ángel García, Silvia García, Carla Goldstein, José Antonio González, Rocio Lerdo de Tejada, Ana Muñoz, Lucía Peralta, Fabio Spagnoli, Mikel Ortega(Instructor).
Selected Works
ParanoiaBranding
UtopíaBranding
Walk & Talk // Design City ToursBranding
Algún Lugar en el TiempoBranding
Toledo City brandingBranding
Political HuesAdvertising
Freetown Cold CoffeeBranding
Truth HurtsAdvertising
BILLIExADOBEProject type
Just Fire // Hot SauceProject type
Por la Face MagazineProject type
La Divina Commedia // ConceptProject type
Domus 3 Culturas // Craft BeerProject type
ESNE App UI-UXProject type
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©2020 Fabio Spagnoli. All rights reserved.